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      <image:title>Home - Intuit</image:title>
      <image:caption>Senior Content Designer on QuickBooks Payroll + QuickBooks Payments</image:caption>
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      <image:title>Home - Wells Fargo</image:title>
      <image:caption>Content Designer for accessibility-focused redesign of Wells Fargo’s CEO applications.</image:caption>
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      <image:title>Home - J&amp;J Health Tech</image:title>
      <image:caption>UX and Content Strategy for a two-year study J&amp;J prepared in partnership with Apple.</image:caption>
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      <image:title>Home - City of Oakland</image:title>
      <image:caption>UX and Content Strategy for a new, services oriented city website. Did research to understand key user and employee workflows. Then, designed the CMS and trained city staff on it after a successful migration.</image:caption>
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      <image:title>Home - ADHOC</image:title>
      <image:caption>UX and Content Strategy for this online community and research study for individuals over fifty who are living with HIV.</image:caption>
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      <image:title>Home - Kambria</image:title>
      <image:caption>Brand strategy and website redesign for this crypto startup focused on the Robotics Industry. Included development of branding, fundraising and pitch materials.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1497292701931-N9413PSDSKPWOOYE988H/backpackcalloutfinished.jpg</image:loc>
      <image:title>Home - Tripty Project</image:title>
      <image:caption>The Tripty Project is a zero waste brand in Bangladesh that makes durable clothing out of sustainable materials.</image:caption>
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    <lastmod>2017-05-24</lastmod>
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    <loc>http://www.lswanson.com/fabrics</loc>
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    <lastmod>2017-05-10</lastmod>
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  <url>
    <loc>http://www.lswanson.com/triptyproject</loc>
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    <lastmod>2024-08-30</lastmod>
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    <loc>http://www.lswanson.com/ingredients</loc>
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    <lastmod>2017-05-26</lastmod>
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  <url>
    <loc>http://www.lswanson.com/batch-3</loc>
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    <lastmod>2024-08-27</lastmod>
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    <loc>http://www.lswanson.com/press-1</loc>
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    <lastmod>2017-06-06</lastmod>
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      <image:title>Bangladesh</image:title>
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    <loc>http://www.lswanson.com/contact</loc>
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    <lastmod>2019-07-08</lastmod>
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    <lastmod>2017-04-11</lastmod>
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  <url>
    <loc>http://www.lswanson.com/moneyintelligence</loc>
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    <lastmod>2017-07-06</lastmod>
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      <image:caption>We developed proto-personas based on our users to analyze primary actions, motivations and pain points.</image:caption>
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    <lastmod>2017-05-10</lastmod>
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      <image:title>Tripty Products</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1492027841988-XOG2EO4QCRM26KH7S8XN/T-54.jpg</image:loc>
      <image:title>Tripty Products</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1492028001713-3QM3X1CD0FRDZV1K0MPE/IMG_4617.jpg</image:loc>
      <image:title>Tripty Products</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1492028067052-WMXCIKV8HVNUMOXL9HD1/T-19.jpg</image:loc>
      <image:title>Tripty Products</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.lswanson.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-10-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1507934450035-UDHA6TC2IMPU5BIYM77I/Screen+Shot+2017-10-13+at+3.32.48+PM.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1492626721380-R80QJONKPCAI4TYB4AJN/20121017_072329.jpg</image:loc>
      <image:title>About - Marsh Restoration</image:title>
      <image:caption>Restoring marshes in SF bay through invasive species control and native species introduction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1492626683938-FSFQUE5MKG1GD8VVUOI3/_MG_7098.jpg</image:loc>
      <image:title>About - Bangladesh Textile Research</image:title>
      <image:caption>Researching weaving and textile processes in SE Bangladesh.  These indigenous weavers had the most amazing natural fabrics.  I started a company that supports their traditional way of life through purchasing these textiles and selling them in the US.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1492627046472-8SWORLHWG8FVAPSO8RFA/biodome.jpg</image:loc>
      <image:title>About - Aquaponic Dome</image:title>
      <image:caption>Fish, Food and Energy production under one roof!  I had a wonderful time working with Pacific Domes in Ashland, Oregon to develop replicable prototypes and implementing them in Oregon and Arizona.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.lswanson.com/daily-ui</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1497122050863-3T27P6Y0BBUVRKR9Q6ND/image-asset.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>009 - Music Player Challenge: showcase cover art which can be overlooked in players and match color palettes for added joy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1497122025324-8T347WDSIWS28WU6EKVV/image-asset.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>008 - 404 Page Challenge: Think outside the box to create a playful message that will create delight.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1497122005591-7FS1ON9RKYNR1RLQ8KVU/image-asset.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>007 - Settings Challenge: redesign settings to include only relevant information in a visually pleasing way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1497121957034-2ATA5HH921TD2XALJH0D/image-asset.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>006 - Profile Challenge: Convey some personality and offer correct categories that users will find useful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1497121929067-FVY9FJMZQ0H7SU5NZ8ES/image-asset.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>005 - Logo Challange: Convey complex brand identity through minimal visual cues.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1495656303305-O2LLXH9YHCJD33JOJ5LD/DailyUI004Calculator.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>004.  Calculator. Challange: Find innovative color schemes and font uses to spice up traditional template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1495584906151-UHN7TPV7GR45MT7L2HE2/image-asset.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>003 Home Page. Challenge: Consult site map to sort information hierarchy to ensure correct fields are provided.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1495584783403-QFEFW1PWNKKO83ATYJXZ/image-asset.jpeg</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>002 Credit Card Checkout.   Challenge: Fitting relevant fields on small screen while maintaining visual balance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1495585115763-H9T3QK1MDB0VP0GEC2JV/001+Desktop.png</image:loc>
      <image:title>Daily UI</image:title>
      <image:caption>001 Sign-Up form.  Challenge: Including some branding elements to engage user while providing necessary fields.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.lswanson.com/pos-clover</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-06-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1498355103551-JEA6841QHYD9VKZJE94P/Screen+Shot+2017-06-24+at+6.44.32+PM.png</image:loc>
      <image:title>Citizen Plus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1498355264392-DT2FBK5QPJ6FJ0LFGAJZ/image-asset.png</image:loc>
      <image:title>Citizen Plus</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.lswanson.com/trupaint</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1498355103551-JEA6841QHYD9VKZJE94P/Screen+Shot+2017-06-24+at+6.44.32+PM.png</image:loc>
      <image:title>Trupaint</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1498355264392-DT2FBK5QPJ6FJ0LFGAJZ/image-asset.png</image:loc>
      <image:title>Trupaint</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.lswanson.com/oak311</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1562788501394-GU43NG23DLWOSNDO166L/Screen+Shot+2017-11-22+at+11.14.04+AM.png</image:loc>
      <image:title>OAK311</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1527197755436-NNDFFIPSQHGP9ZB3CM2S/Screen+Shot+2018-05-24+at+2.35.38+PM.png</image:loc>
      <image:title>OAK311</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1527197602775-HJ407D6M9BTFT7E1EHYJ/Screen+Shot+2018-05-24+at+2.28.46+PM.png</image:loc>
      <image:title>OAK311</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.lswanson.com/publicworks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-07-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1562789072059-XIRKSEQRT3XPHHCQ17C0/Screen+Shot+2018-03-21+at+4.30.29+PM.png</image:loc>
      <image:title>Oakland Public Works</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/1562789102270-8A699SLI5XB42040K8AN/Screen+Shot+2019-07-10+at+1.03.34+PM.png</image:loc>
      <image:title>Oakland Public Works</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.lswanson.com/intuit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/16d26e6f-030e-42ba-9759-b8ab9dd262f8/Screenshot+2024-08-30+at+10.30.34%E2%80%AFAM.png</image:loc>
      <image:title>Intuit Projects - QuickBooks Time Usability</image:title>
      <image:caption>Improved the product score by 117% in 2024 through research to focus my efforts on 25 usability improvements. Relentlessly dogfooding, rapidly iterating on solutions, and working closely with PD and PM helped me get this done.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/7052d41e-30c4-48dc-ab57-535ef16338c7/Screenshot+2024-08-30+at+10.37.02%E2%80%AFAM.png</image:loc>
      <image:title>Intuit Projects - Early Pay Launch</image:title>
      <image:caption>Drove content strategy and UX to advance this service to millions of workers in partnership with Credit Karma.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/6fcb92b7-545b-4d80-ab81-6bd146b94ef1/Screenshot+2024-08-30+at+10.44.45%E2%80%AFAM.png</image:loc>
      <image:title>Intuit Projects - Gen AI Content Systems</image:title>
      <image:caption>Aided in the testing and implementation of scaleable content creation through Intuit-specific Gen AI tools. Currently, I’m broadening my impact through trainings and other socialization measures to allow QuickBooks to create consistent, delightful content at scale.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5673b93a05f8e24f3513a2a4/74cfe5ab-09bb-439d-af0d-8812af826a6f/Screenshot+2024-08-27+at+12.46.46%E2%80%AFPM.png</image:loc>
      <image:title>Intuit Projects - Content Strategy for Workers</image:title>
      <image:caption>QuickBooks primarily customer has historically been small business owners. But, they’re flexing into larger companies as well as offering more to the folks that work at those places. So, I dove deep into testing, interviews, and market research to create a holistic strategy that would guide our content moving forward.</image:caption>
    </image:image>
  </url>
</urlset>

